Torchly was built on a single premise: the most valuable audiences left on the internet don't live in feeds. They live in group chats – and the only honest way in is through the person who runs them.
Public platforms turned reach into a subscription. Organic distribution collapsed to low single digits, ads got more expensive every quarter, and the answer the industry offered – build your own community – costs a year most products don't have.
Meanwhile, the internet quietly reorganized itself into private rooms. WhatsApp groups for founders in London. Telegram channels for fintech in Nairobi. Discord servers for builders in Berlin. Every one of them run by an admin whose recommendation carries more weight than any ad ever will – and none of them monetizable until now, except by spamming the very trust that makes them valuable.
Torchly is the infrastructure between those two facts. Brands submit a brief. We match it to communities whose members fit. Admins read it and decide – freely, with full veto – whether it belongs in their group. When they post, they earn 70% of the campaign. When members act, the brand sees every click, signup, and conversion, per community, in real time.
Nobody rents anybody's audience. The admin stays the gatekeeper. The brand pays for results. The members just get a good recommendation.
No placement is ever forced, auto-posted, or slipped past the person who built the community. A declined brief costs the brand nothing and the admin nothing. Veto power is the product.
We don't sell impressions and we don't report vanity metrics. Every campaign is priced against broadcasts, clicks, or conversions – and every number traces to a specific community.
70% of every campaign goes to the admin who carried it. If the economics ever stop rewarding the people who built the rooms, the trust we run on disappears – so they come first.