Campaign breakdowns, channel economics, and what we're learning about distribution inside private communities.
Eighteen communities, three platforms, one consumer app. The full per-community numbers from a pilot launch push.
Read report →Organic reach collapsed, ads inflated, and "build your own community" takes a year. The case for the third path.
Read post →Veto power looks like friction. It's actually the quality-control layer that makes the whole channel convert.
Read post →